The big winner of the Rio Olympics: Coca-Cola — Quartz

Coca-Cola, the longest continuous sponsor of the Olympics, has learned a thing or two about how to make its commercials stand out. And those lessons paid off in Rio. The Atlanta, Georgia-based beverage brand aired the best performing TV ads among US viewers during the 2016 summer games, a study by Google showed. Google used…

via The big winner of the Rio Olympics: Coca-Cola — Quartz

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