Sellers in India are more familiar with Seattle-headquartered Amazon than their own home-grown e-commerce giants. Amazon has the highest brand equity among Indian sellers, followed by rivals Flipkart and Snapdeal, according to a June 13 study by New York-headquartered market research firm Nielsen. All three brands have invested heavily in attracting and retaining sellers—the more…

via For Indian sellers, Amazon clicks better than Flipkart and Snapdeal — Quartz